I posted this at my women’s business blog Biz Chicks Rule yesterday and thought you would enjoy it, too. (Of course you’re already a BCR reader, but this is for the OTHER folks who don’t religiously follow every word I publish online. You know the drill.)
I inserted a green arrow in the screenshot to show you where the problem lies. Here’s a closer look, highlighted by the yellow arrow:
Oy to the vey. Say it with me: SPELL CHECK. Do I even need to tell you how stupid these kinds of errors make you — and your business — look? I sincerely hope not!
Here are some of my favorite public oopses:
- "the figthing Irish" in an MSN ticker notice about Notre Dame football
- a recall of several thousand pounds of "tainted beef panties"
- "the final decision will be made at the desecration of your supervisor" in an e-mail from a boss I had in college
- "free unifrom with six-week class" in a flyer from a local karate school
Worst advertising typo you’ve ever seen (other than this one)? Leave a comment.
(screenshots from Biz Chicks Rule captured by yours truly)
Tags: women and business, women in business, women, woman, business, advertising, proofreading, embarrassing typo, advertising typo, typo in an ad, biz chicks rule, kristen king
{ 6 comments… read them below or add one }
Cory 05.29.08 at 2:39 pm
And “this” should be capitalized. That one spellcheck won’t catch.
I’m not complaining, though; companies like this one keep me busy with proofreading work!
Nancy Nally 05.29.08 at 3:27 pm
MSNBC.com drives me crazy with their lack of proofreading! There are errors in their copy that makes it look sometimes like a 5th grader wrote it. It makes it hard to trust the reporting in a story when it has dumb errors like words missing, etc.
Nancy Nally’s last blog post..What Can Shutterfly Do For Scrapbookers?
Jennifer 05.29.08 at 10:31 pm
Shoot…does this mean my beef panties are tainted? Do I get a refund from Beeftoria’s Secret?
Jennifer’s last blog post..Leslie Lomax of Zelda Antiques: Follow Up
ChinaMatt 05.30.08 at 5:11 am
And for some reason there aren’t many proofreading openings around China–probably where most of the ads are designed now. I have a whole collection of poorly worded ads and such. Yesterday I saw the great advertising job on the Carrefour customer bus… “HARRY SHOPPING”
ChinaMatt’s last blog post..On Tour with Buddha
Kristen King 05.30.08 at 8:55 am
@Cory - I’ll let them have “this” as a freebie if it’s not an “essential” word, but I would argue that it is, since we’re differentiating between THIS business and OTHER businesses.
@Nancy - I agree 100%.
@Jennifer - LOL
@Matt - Awesome!
Dave Simon 06.03.08 at 4:11 pm
Here is one for you. I was at a Radio Shack, and they had put a sign on a pair of speakers. It said “Great Base”. I tried to tell the clerk I spoke with that bass is not spelled base, but he looked at me like I was crazy.
A week later I saw that the sign was still there!